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  • Best Practices and Tools for Creating Engaging Instagram Videos

    Are you searching for the right methods and techniques to make appealing video content for Instagram? Since uploading videos alone doesn’t guarantee you high engagement, your content has to be high-quality.

    Tell stories that will reach your intended audience. As odd as it may sound videos are more effective than photos on Instagram.

    They are more popular they are also available as five different styles: IGTV, Live, Reels Stories, Stories as well as main feed posts. What format is appropriate for your business?

    There might be a need for all formats of video in your marketing strategy. Perhaps you’ll decide to stick to one format to demonstrate the consistency.

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    Let’s go over the best practices, features and video applications for each format.

    The types of Instagram videos

    1. Main-feed videos

    Main-feed is the first video format used by Instagram. Videos can be added the same way that images are uploaded: either from a photo library , or using the built-in camera of Instagram.
    The length of these videos varies between 3 and 60 seconds. This means that GIFs and Boomerangs are also included in this category.

    Similar to the image posts videos can also include captions as well as geotags, filters and user’s tags for their products. After uploading, users are able to post public videos as explicit messages or in stories.

    2. Stories

    Instagram Stories are short videos which disappear within 24 hours, much like Snapchat. to Snapchat. The total of 250 million Instagram users have begun sharing content that is ephemeral on their Instagram accounts.

    Swiping left, users can record stories on your home page. The stories that are not used could be stored as highlights placed over the page grid.

    Engaging features can be added to any story

    It is possible to add exciting and interactive features (such as filters, emojis and stickers) to any story. The inclusion of these features can be a crucial tool to increase engagement on posts and aesthetics of the brand.

    The popularity of the stories

    In spite of the limit of 15 seconds the stories are renowned because they appear on the top of the feed for the home screen.

    Based on a study conducted done by Facebook;

    58% of them say they are more attracted to a brand or product after watching it on television.

    59% of respondents say they have visited a site to purchase a product after watching it in stories.

    In the Facebook family 1 billion story stories can be shared on one day.

    3. Live

    Live allows brands to keep this connection with the community in an authentic manner. It’s a powerful tool to making strong connections between consumers and brands.

    Live allows users to stream video using the built-in camera.

    In the wake of the plight of many people this year, companies have gone live, hosting interviews, workshops as well as other kinds of content. While the lockdown was in place the format has seen an increase of 70 percent in viewers.

    To ensure that the stream is as top-quality as you can ensure you have a high-speed internet connection.

    Live streams can last for up to four hours. A couple of accounts can be hosting a live stream. And the longer you are live, the longer your viewers have to join.

    Viewers can engage with viewers by posting comments or using emojis. Live stream hosts are able to disable comments and pin comments or even set up filters to moderate comments section.

    After you’ve finished recording, Live sessions may be shared for a period of 30 days prior to being erased or stored to IGTV.

    4. Reels

    Instagram introduced reels in November, 2019. Inspired by Chinese video-sharing site TikTok The videos are made using existing sound clips from previous posts.

    Recording effects can include AR filters and timed text. They also have green screen mode access to the library of audio timer, screen control.

    Like main-feed videos reels can also include captions, hashtags, and tags for products. The duration of the video can range between 15 and 30 seconds.

    People can interact with reels by commenting on the video, or by including the video in their own stories.

    5. IGTV

    Instagram TV serves as a sibling platform that allows in-feed videos. It’s great for videos lasting more than one minute and can be stretched up to an hour. Every video must be recorded and then uploaded to your camera’s roll.

    Videos on Instagram Best practices to ensure maximum results in marketing

    Each video format has its own unique characteristics but the following principles apply to all formats:

    Provide the solution to customer’s problems

    It’s crucial that your content remains in line with the issues and needs of your viewers. Therefore, you should discuss the problems they face, and discuss how your service or product can solve the problems.

    When a video has the ability to identify the needs of potential clients and needs, it builds an image of trust when people make business with your company and trust that you will meet your promises.

    Start with the hook. the first five seconds are crucial.

    Generally speaking, you only have 3 seconds to stop your thumbs from scrolling over your Instagram video.

    Make sure that viewers have an incentive to watch and then find a way make your video instantly appealing. This means you could have the text pop and fun color effects within the very first couple of seconds in your film.

    Make use of captions and sound effects.

    The majority of people love videos with attractive captions, and also that include sound effects. Make sure to use all audio to enhance your video when you write captions that explain the video and help promote it (by making the appropriate use of hashtags).

    Clipomatic automatically adds gorgeous subtitles for your videos. Outside of the initial two seconds, captions are an opportunity for you to grab the attention of potential regular viewers.

    Make sure that your video is optimized for mobile.

    The largest portion of Insta viewers are mobile devices, which suggests the need to always (or at the very least, generally) shoot with a vertical direction.

    People typically prefer selfie or portrait mode when taking videos on their smartphones. However, if you plan to upload videos ensure that the content was designed using mobile devices in mind.

    Post frequently

    Do you want to attract the most relevant audiences to your video? Two words: make sure you post regularly. This is especially important when you’re uploading videos of short duration.

    Make a calendar with your viewers to let them are aware of when to look forward to your next blog post. The only thing left to do is upload the video in the appropriate date.

    Best Instagram apps for creating engaging videos


    A perfect tool for video content which needs approval and teamwork This tool will also aid the content of your video through its library of content.


    Clipomatic is recommended to include live captions for your video, provided by several prominent users, like Queer Eye’s Karamo Brown as well as U.S. representative Alexandria Ocasio-Cortez.

    The captioning tool is available in over 30 languages. Text can be altered and modified prior to uploading.

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