Facebook is the dominant social media platform. No user or brand marketer doubts this.
Facebook originated as a pure social media networking site to let people connect with friends and family, but it soon became an excellent medium for promoting products and marketing enterprises.
Because marketers want to engage potential consumers. They quickly saw Facebook’s marketing potential as it connected people and ideas.
While Facebook enabled companies to build pages, they couldn’t have envisaged the giant it would become in a few years, with huge possibilities for monetizing its capacity to connect.
Facebook is now part of every business’s marketing plan to create leads and retain consumers.
Facebook is still experimenting with methods to expand its sponsored marketing profits, but it dominates organic and paid Social Media Marketing.
Why Do Firms Use Facebook As A Marketing Channel?
Let’s look at features that make it stand out as a global marketing platform:
1.Global Mass Exposure
Facebook is the social networking giant, with over 1.2 billion user profiles. That’s a big crowd. Facebook has 1.37 billion daily users.
Facebook has pages, groups, and advertising for marketing. A Facebook page for an individual or company is popular. A company or organization can promote activities on a group page. Users can join and post on the group’s wall. Discussion topics let them communicate.
Facebook Ads Services have been quite popular in recent years. Since Facebook has a lot of demographic data on its users, advertisers may target consumers with very exact demographics.
Dove’s 2013 “Real Beauty Sketches” ad shows Facebook’s tremendous reach. FBI sketch artists asked people to describe their faces, then their family and acquaintances. Most participants overestimated themselves, according to the data.
Within 10 days of its publication, the campaign was shared 630,000 times on Facebook. That’s huge exposure. This ad was conducted a few years ago, Facebook as an outreach channel for companies has expanded by leaps and bounds since then.
- Affordable Marketing
Small businesses don’t require a costly website to build, host, and maintain. Any company may build a free Facebook page and add content. Even a tiny business may build a Facebook page to promote its products or services for free.
Facebook advertising target potential consumers. Since Facebook records user demographics, you may use these to target your ad.
So far, Facebook advertising is affordable. Ads can be priced at whatever the consumer wants. Popular billing mechanisms are CPM and CPC. CPM (Cost Per Million) is charged per thousand impressions and CPC per click.
Two less-used strategies are OCPM (Optimized CPM) and CPA (Cost Per Action), which require consumers to do a certain action (e.g. page like) when they see your ad.
To stay on budget, users can establish daily spending limits. If Facebook sales efforts aren’t performing as intended, you may alter them in real-time. 66% of Facebook ad income comes from mobile devices.
- Customer Targeting
Facebook advertisements let you target clients by demographics and interests. If you want to reach young company owners, consider age below 35, middle-class lifestyle, big cities, and “business” and “marketing” interests.
To market women’s apparel, target 20-45-year-olds who like “shopping” and “fashion.” Your ad can also appear locally. Such precise targeting is helpful.
Facebook allows retargeting site visitors, restricting your target audience.
Facebook’s algorithm encourages page owner-audience engagement. Facebook lets you build and run online marketing programs at your desired time and frequency.
Fans love to communicate and enter contests. If your campaign features a contest or asks for comments, engagement will rise.
Facebook users like brief posts. Keep messages and videos brief.
- Brand Loyalty
Facebook simplifies customer-business interactions. Easy client response boosts brand loyalty. By publishing a message on the client’s Facebook profile, you may give excellent customer care.
Young folks use Facebook to shop online. Responding to followers’ questions sows the seeds of loyalty.
Facebook also boosts engagement. Likes, comments, and conversations on your post strengthen your relationship with prospects. Stronger connections lead to greater conversions. Word-of-mouth and referrals help boost brand awareness.
Facebook helps grow email lists, blog traffic, and new markets.